deep sea divers

Hey friend, 

Today is step #4- on how to go on your own journey of self led education (in the world)

Go here for 1 or 2 or 3.

Step #4 is: Redefine what you do, until you are the best (and only) person in the world who does it.

PLEASE NOTE: This should be a focus once you are making solid income in step 2 & 3. There’s no rush to this stage. And you could do your education in the world without it- you’ll probably just have to work more, for less money.

Becoming the best (and only) person at the world, is how you charge premium prices. 

It’s how you stop being a commodity in a marketplace of copy-cats. 

And it’s the quickest path to freedom.

The marketplace works on supply & demand. That’s how the value of something is set.

The demand for the product/service VS the supply available.

Great supply & low demand= not valuable 

Great supply & great demand= very competitive 

Low/no supply & great demand= very valuable 

The goal is to create a “market of one“- where you are the only one who does what you do, you are the only supply- so even a little demand will be significant. And you can charge whatever you want.

Naval calls this the 4th kind of luck: “Chance IV comes to you, unsought, because of who you are and how you behave.”

Naval uses the example of a deep sea diver who has unique knowledge of a particular & dangerous part of an ocean. And so when someone finds treasure there- he is the only who can get it and so they offer him apart of the winnings.

For example, in my own business- I’ve developed a certain system, that gets an impressive result  for a particular type of person. I don’t have to do marketing- because of the uniqueness of my service, the high integrity track record of results and the fact I’m virtually the only person in the world who can deliver what I do, in the way that I do. These factors allow me to charge what some might make in a year. 

So the goal as you build out your own business skillset, is to over-time continue to refine what you do. To focus on the people and areas you can create the greatest results. 

And to use your unique strengths and unfair advantages to offer something that nobody else can.

The more resources you have, alongside a leveraged delivery of your service (aka time)- will you give you a profound amount of SPACE. Which we will talk about the next 2 days :)

Talk soon, 

-Jay