brokie cafes

Hey friend, 

The next step in your education in the world is number #3

If you haven’t read yet click here for 1 & 2.

#3 is to find a (scalable) business that needs your particular skill and work for a % of what you can generate for them.

Scalable means working with businesses that have real potential for growth at an exponential level, that you can take a piece of. The more scalable a business, the more room there is for you to make money. The less scalable the business is, the the less room.

For example, if you want to work with local cafes- this wouldn’t be a great idea. They are inherently very unscalable. They are restricted to a very small geographical location, with a fixed number of tables & chairs and amount of people they can serve in a day, with high overheads. They operate already on extremely tight margins and most cafe owners are not thinking about 10X ing their income. Or even doubling it. (Mindset & desire is 70% of whats required)

It’s going to be super hard to make good money from businesses that you cannot grow (or save money.)

That’s not to say you couldn’t work with cafes. You could help a cafe/s launch lines of apparel or lifestyle products that are associated with their brand (if they have a strong brand and community) and take a piece of that. You could create educational content around how to become a barista or community based a digital magazine or podcast etc. but its probably going to be a up high battle.

The best industries to focus on are either going to be online businesses like…

ecommerce stores, online service based businesses, SAAS, agencies, online education

or traditional businesses that have high ticket products ei. car yards, real estate, medical businesses, training companies.

They can sell a lot their product and they have solid enough margins to be able to pay you a piece of what you create for them. They must be ready and willing to grow. And its actually possible in their business model. 

The businesses that you choose to work with and partner with are going to be a very big part of how successive you will be, and how much money you can make. Pick quality people, who you like, trust and get along with, that are interested in playing long term games.

Now you don’t have to work on a % - 

And for some services it will be a lot harder to measure that % - like video editing. So overtime is good to gravitate towards or create a service that you can clearly measure the outcome. To the degree to which you are able to clearly measure the monetary value of what you provide, the more you will be able to charge. If you are able to bring in say $3k profit for a business- they will happily pay you $300-800. And this scales. I have clients that do $100k-$200k per month from the service I provide for them and I get paid a %.

It’s important for you to get in the mindset of needing to provide VALUE to the business in exchange for them to pay you. To make them money, not just give your time. This is a mindset shift from traditional schooling or being an employee where you get the same reward regardless of the result you produce. You don’t want to be getting paid for your time. You will never be free this way. 

#4 tomorrow.

- Jay

PS. if you refer a friend to this newsletter, you’ll be put on a short list that will receive early access to the films i make, the book i’m writing, in person meet-ups and other cool stuff coming. use the link below to invite (the person needs to confirm their subscription via email).