the short truth.

Hey friend, 

I owe a great deal of who I am to a concept that was shared to me in my teenage years. 

See, when I was 17 or so, I joined a program with my first real mentor in business, apart from my dad. 

He shared with me the ideas of universal or foundation laws- first in regards to marketing, then human psychology, then all of life. 

He explained to me that if we go deeper to the these “universal principles“ and uncover them, they actually apply to everything. 

That instead of just seeking the next short-term marketing hack that would be different each month, I could seek the universal laws of human psychology, decision making & exchange- and then build a system that would last much longer.

This changed my world. 

So, when my peers were chasing their tails trying to stay up to date with what is working now, I was going back into older and older wisdom- to find the timeless laws of what would work forever. 

Perhaps a bit slower today, but definitely faster tomorrow. 

See, I realised that if I focused on the universal, the specifics would come. And I’d be able to identify the gold from the shit with ease. 

It’d be able to see the hidden order, where most could not. 

It’s the reason why gymnastics is the best base for almost every sport. Because it is concerned with the foundational principles of human movement. And if you were to start with that as your base, you could then move into almost any sport and be very competitive within a short period of time.

The study of the time of the timeless, will allow you to create things that last. 

The bigger, deeper question you ask- the wider it’s application. 

The masses chase the short truth, the masters hold tightly to the timeless (eternal) principles. 

-Jay

Jay Topp is a 24 year old writer, marketer, film maker & self-led educator originally from Australia, now based in Buenos Aires, Argentina. You can see his films here. Instagram here. And his business website here.

PS. if you refer a friend to this newsletter, you’ll be put on a short list that will receive early access to the films i make, the book i’m writing, in person meet-ups and other cool stuff coming. use the link below to invite (the person needs to confirm their subscription via email).

re: sno convethe lmoney VS ease.trneve