the new rat race.

Hey friend, 

The old rat race, which most the world still lives in- was about the house, the job, the car and essentially a self perpetuating hamster wheel of work & spending that keeps you trapped in a life that isn’t fulfilling. 

Now with the digital age many have been able to free themselves from:

• The 40 hour+ work week & getting paid for their time instead of results

• Working for a boss 

• Spending 30 years of their life paying off a mortgage in a city they don’t even really like

However, many of the young people I see, have freed themselves from the old rat race, only to sign up for a new one straight away.

The new rat race is…

• A competition of who has the nicest Rolex

• Who goes on the most expensive trips flying private etc.

• Who has the biggest stripe dashboard figures this month

*important to note, its all based on appearances and status- not the actual truth of their financial position.

Now these aren’t bad things. I want and have nice things. I only fly business, I don’t look at prices when I go out. Money is very, very rarely a factor in the decisions that I make. But if these things become the most important things, we just enter a new rat race and aren’t that much better off than those slaving away in the old system. 

The rat race is any distraction that takes ur attention from what u are truly here to create with your life.

The truth is, you are here to create something much more important than just to play status games and accumulate resources.  

Something much greater

Much deeper

Much more authentic to you

And the truth is, the more authentic your creations are, the more profitable they will end up being anyway. 

An obsession with money (& appearing like you have money), will only stop you from creating true wealth.

-Jay

Jay Topp is a 23 year old writer, marketer, film maker & self-led educator originally from Australia, now based between Latin America & Europe. You can see his films here. Instagram here. And his business website here.

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re: sno