why most fail at biz

Hey friend, 

The real reason most want to start an online business is not really about money. 

It’s about a desire for freedom.

Which at the core, is about stepping into your own sovereignty.

But many are not prepared for what stepping into their own sovereignty means. Or that by starting an online business, that is even what they are doing. 

And that’s why most fail. 

Because if you go and buy one of the latest “make money online“ courses, you’ll be (hopefully) shown an exact how-to for a particular method to generate money online. 

Whether thats through an agency, ecom, content, coaching, coding etc. 

Most will fail. 

And not because the how-to doesn’t work. Or because they bought the wrong course. Or because they didn’t apply themselves completely.

The reason they will fail is because they are not prepared to step into this new space. 

The space of being a sovereign individual. Of becoming the ultimate authority of your life. The creator of your world. The space of becoming self- governed. 

This is the real work. 

Despite what people might say about not liking their current job, their boss, their environment. Most people enjoy being “slaves“. The security, the perceived certainty, the predictability. Most people would prefer to be governed by others, than wake up their own independence. 

And its not to say that this ought to be hard, or difficult or painful. But its significant. 

And its a big transition. Especially if you are not aware that you are going through it.

The process of starting, creating and bringing to completion an online business, has nothing to do with online business. 

It has everything to do with you. 

It all leads back to you. 

And that is truly the most confronting thing.

-Jay

Jay Topp is a 24 year old writer, marketer, film maker & self-led educator originally from Australia, now based between Latin America & Europe. You can see his films here. Instagram here. And his business website here.

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re: sno convethe lmoney VS ease.tr